Growing up, sports were my passion and playground, with soccer, tennis, and weightlifting shaping my early years. As I delved into the world of user experience design, I discovered how the principles I learned on the field, court, and in the gym translated seamlessly into my design philosophy.

Just as every aspect of sports demands attention to detail, I apply the same rigor to my design process. Whether it's perfecting a tennis serve or mastering a weightlifting form, I've learned that success lies in understanding and refining each individual component. In design, I strive to dissect every aspect of a product – visuals, interactions, identity, and story. It’s about harmonizing the individual parts of a product to create a remarkable user experience.

I’m a graduate of the University of Michigan School of Information, where I studied UX Design and Research.

I’m Sneha Yedulla.

THE STORY BEHIND MY LOGO…

In Telugu, the letter “స్” marks the beginning of my name. Being a first-generation American of South Asian immigrants has been an integral part of my life. Despite the challenges that have come with balancing my identities, I will always embrace my heritage and cherish the diverse perspectives it has afforded me.

My diverse background enriches my role as a UX designer. Drawing from the captivating storytelling traditions of India, inspired by the engaging tales shared by my grandmother growing up, I infuse creativity and detail into my designs. Additionally, understanding various cultural perspectives enhances my ability to empathize with users, allowing me to create more inclusive designs.

WORK

  • User Experience Design

  • Brand Design

  • Product Design

  • Brand Identity

  • Visual Design

  • Graphic Design

  • Web Design

  • Packaging Design

SKILLS

  • Figma

  • Adobe Photoshop

  • Adobe Illustrator

  • Prototyping

  • Design Systems

  • Interactive Components

  • Brand Guidelines

  • User Research

OUTSIDE OF DESIGN, I’M…

A Dog Lover!

Dogs are the delight of my heart. Snoopy, my 5-year-old poodle, has taught me so much about patience and empathy, skills I apply as a UX Designer! I believe humans have much to learn from dogs; they are truly a gift to mankind. In India, you'll find me happily feeding stray dogs – a cherished pastime.

A Bodybuilder!

Embarking on this journey 5 years ago, I've discovered that surprisingly, the mental gains outweigh the physical. It's fostered a drive for continuous improvement, enhancing every facet of my life. It's even enhanced my UX design approach, where trusting the process and continual refinement are key.