Autumn Salon
Empowering self-expression by connecting people with exceptional services
Role: Designer
Type: Project
Skills: UX Design
Autumn Salon embraces transformation and celebrates individuality through innovative services that merge luxury with accessibility, empowering clients to discover their true radiance.
THE INTRODUCTION
Autumn Salon is dedicated to creating an enriching experience where clients can embark on a journey of personal transformation and self-expression, all while basking in the luxury of their services. The brand name, "Autumn," represents a metaphorical journey through life’s cycles, where each stage brings new beginnings and abundant possibilities. Just like the vibrant colors of autumn leaves, the salon embraces the beauty of individuality, providing a haven where clients can discover their true radiance.
Embodying creativity, dynamism, and vibrancy, Autumn Salon aims to inform individuals about its services through a customized website, creatively showcasing its offerings. The salon strives to foster inclusivity, trustworthiness, and a welcoming atmosphere within its digital space, ensuring that all visitors feel valued and inspired to explore the diverse array of services and experiences awaiting them.
Essentially, Autumn Salon wants
a customized website that creatively showcases its offerings, inviting clients to explore and indulge in the luxury of their transformative experiences.
BACKGROUND
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Sneha Yedulla, Madhulika Avancha
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July 2023 - September 2023
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Figma
NEEDS ASSESSMENT
Prior to website design, our team wanted to gain a comprehensive understanding of Autumn Salon’s needs. We held a meeting to gather information.
We found that the primary purpose of the website is…
01
Communicating vision and mission to customers
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Providing appointment scheduling for customers
03
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Showcasing images of services provided
Displaying details of the services offered
Displaying pricing for the services offered
05
The brand image they want to convey is...
01
Authentic products
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Trained staff
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Quality of service delivery
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Affordable
05
Easy accessibility to consumers
BRAINSTORMING
We first decided on the following layout for the website…
Section 1: Hero Section
Section 2: About Us
Section 3: Services
Section 4: Why Choose Autumn Salon?
Section 5: Book Appointment
Section 6: Testimonials
We then did some exploring to derive ideas for designs and compiled the following inspiration board...
SKETCHES
We sketched a rough layout of the pages based on the brainstormed layout and inspiration board.
DESIGN
We then moved to Figma to bring our sketches to life.
PROTOTYPE
REFLECTIONS
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Drawing inspiration from various sources before diving into the design process offers valuable insights and creativity.
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When designing for a client, aligning business objectives with design solutions is key.